Testimonial guides, templates and tools

Everything we know about asking for testimonials and putting them to work — plus a few tools that do the boring parts for you.

Design

Designing a testimonial page that gets read

Layout patterns for testimonial sections and pages — masonry, grid, carousel and single-quote — and when each one is the right choice.

Copy-paste testimonial section HTML and CSS

Framework-free HTML and CSS for testimonial sections — masonry, grid and a no-JavaScript carousel. Copy, paste, restyle.

The Wall of Love, and how to build one without paying monthly

What a Wall of Love is, when it helps, when it does not, and how to build one with unlimited testimonials for free.

Examples

24 testimonial examples, and what makes each one work

Real-shaped testimonial examples for products, services, employees and students — with a breakdown of the specific thing that makes each one persuasive.

How to

The questions to ask to get a testimonial worth publishing

The prompts that turn "great service, highly recommend" into something specific enough to persuade a stranger.

Getting video testimonials without a production budget

A practical process for collecting video testimonials on customers' own phones, and what to do about the ones that arrive badly lit.

Legal

Testimonial and likeness release form

A free, editable testimonial release form covering name, photo, video and job title — plus what the FTC endorsement rules require you to disclose.

Free tool

Templates

How to ask for a testimonial — templates and a generator

Email, SMS and LinkedIn templates for requesting a testimonial, plus a free generator that writes the message for you.

Free tool